Effective Advertising Without a Budget: Reality Thanks to Barter

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When it comes to advertising, many people think that it is the prerogative of big brands with huge budgets. Let's look at the other side of the coin. In this article, we will talk about whether advertising is possible without large financial costs. This issue is relevant for both companies and those who are building their blog. Let's figure out how this can be implemented from the point of view of advertisers and bloggers.

Is barter a good solution?
So, can you expect effective advertising without spending a large amount of money? Let's talk about how influencers and business owners can work together to get the most out of it without spending a lot of money.

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If you are a blogger


For an influencer, advertising without a budget can be quite real. For this, they use barter - a form of wordpress web design agency cooperation where you provide your services in exchange for the advertiser's products or services. That is, the interaction occurs without paying money. For example, you talk about the brand's clothes on your channel, and in return you get them for free.

To understand how beneficial this is, let's look at the pros and cons of this approach.



Variety: Allows you to receive products or services instead of paying, which can be interesting for those who like to try different ways of interacting with brands.
Permanent partners. Promotes long-term relationships with advertisers.
Audience expansion : Helps to attract new subscribers through association with certain brands.
Flaws

No earnings . When working on a barter basis, the blogger usually does not receive money, but there are advertising campaigns that involve additional financial payments, they are launched by Perfluence .
Potential for unproductive collaboration. Not all collaborations yield the desired results. Some creators may encounter products and services that do not match the interests of their audience.
Large influencers are constantly offered barter advertising, and by large brands. If the blog is small, then it is difficult to find people willing to cooperate even on such terms. Therefore, most authors use special platforms. The most popular of them is Perfluence. It offers a unique opportunity to work with large brands: Alfa-Bank, VkusVill, Tinkoff, etc. All the details are on the website .

If you are an advertiser
For business owners, bartering with bloggers is a profitable option that is suitable for promoting both goods and services. However, you need to be prepared for the fact that it is difficult to find an influencer who is ready for this type of cooperation. Let's consider how effective this approach is, and identify its pros and cons.

Advantages

Savings. Allows you to save your budget by providing products or services in exchange for advertising. This is especially relevant for startups and small companies.
Creative approach. Together with a blogger, you will launch more creative advertising that is more likely to appeal to the target audience. Influencers know their viewers well and are able to find an unconventional approach to them.
Flaws

Uncertainty: Brands may face the challenge of assessing the true cost of advertising and its impact on audiences.
Possibility of unsuccessful partnership. Barter may not meet your expectations and may not bring the expected results. Most often, this happens if the blogger was chosen incorrectly.