Keep the search engine crawler

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The suggestion is to work as if you were writing an article in Word, assigning weight to the contents through: titles and subtitles bold and italic and a trick that is particularly valid online: adding links to related topics within the same site and externally In the first case in particular, it is suggested to add the title attribute to the url In the second case the rel=nofollow to  (the software that is crawling your site) inside your site And also take care of the following elements: Title Tag: in addition to a title, each page should also have the title you want to appear in search engine results. In many cases it is left to chance, a missed opportunity.


Meta Tag Description: each page, in addition to a short text that introduces the content, should have the description that will appear in search engine results. Here too, often left empty, this field is instead an Mobile Phone Number  important opportunity to preside over the medium of Google's organic results with a call to action . File name , Alt attribute and Title attribute on images: indexing images is another important aspect that needs to be taken care of carefully carefully choosing the name of the file with which you upload the image: for example, we suggest: barre-a-led-su-measure-led-and-light.jpg using the alt and title attributes that describe what it is about Filename of PDFs, as above for images Example of title tag and meta tag description for the Led and Light website led-and-light-search-result Optimize images It is particularly important to optimize the images uploaded to a site.




Acting well means making a page go from 50 MB of occupied space to 2 MB. How to do Upload images in the right format and resolution Save them with a good compression system, before uploading. It can be done directly in Photoshop or with an online tool like this one . CMS developed also from an SEO perspective such as Kalì carry out server-side image compression and the action is configured by the web designer during the site design phases. Optimize JS, html and CSS codes Just like images, it is good practice to optimize html and css (with mimicry) and Javascript code with a series of measures reported in detail by Google itself within the PageSpeed ​​Insights tool .